About Us

Established in 1993, we are the first Asian business directory in the UK. The directory started off as a small company founded by Mohan Singh Johal, who relatively new to the business world set off producing an Asian business directory for the vast growing city of Birmingham.

The directory was designed to bring the Asian community and businesses closer together and the first edition being small in size was released in spring 1993. The directory rapidly increased in size with each edition released and in 2007 expanded its operations to include the entire of the Midlands region. With the overwhelming response received from both advertisers and members of the community, the directory has become the success it is today with a great number of the Asian community utilising it as a primary source when looking for a product or a service of need.

Our mission is “to provide a service that is valued and brings the community together to grow and prosper further.” With years of experience we have built an excellent reputaion due to our understanding of the market, traditions and cultures of the Asian community. This online version was produced as an additional service to provide a useful form of internet exposure to the businesses within the directory. As we understand that it is not always convenient to have a copy of the directory to hand, the online version combats that issue head on, and you can find whatever you maybe looking for whether it be at home, work or elsewhere.